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Folks like to buy cars the way they buy cars. Some like to look in the newspaper, some like to get gas and buy an auto trader, some like ebay, some like to drive by car lots, ... The point is, buyers like to buy the way they like to buy.
Don't rely on ONLY advertising in the auto trader, you are reaching a small part of the car buying population. Spread out your advertising dollars so you can reach more people!
Use a multi-avenue marketing approaching.
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